Possessing the key link of the value chain of the tea industry, China Tea in Xiamen has strong control ability over suppliers and distributors. Its brands have considerable influence in the core market and complete market channels, among which, the traditional wholesale channel accounts for 47%, the exclusive store channel for 34%, shop & supermarket, e-commerce and group-buying channels for 7%, and international business for 12%.

As a professional tea brand operator focusing on Oolong tea and black tea, China Tea in Xiamen has improved the innovative ability for products and services and set up a system integrating high-, medium-, and low-end products by strengthening to control over the high quality resources of oolong tea and black tea, becoming a leader in the field of oolong tea and black tea.

China Tea in Xiamen constructed different business channels to meet the market demand of different segments, including: traditional wholesale channel, exclusive store channel (direct-sale and franchise stores), shop & supermarket channel, group-buying channel, e-commerce channel, and international business channel, and has established more than 13,000 outlets.